As global temperatures soar to unprecedented levels, travelers are increasingly seeking respite from the heat by opting for destinations with cooler climates. This emerging trend, dubbed "Coolcations", reflects a shift in travel preferences, with individuals prioritizing comfort, sustainability, and unique experiences over traditional sun-soaked vacations. In this article, we delve into the rise of Coolcations, spotlight destinations like Gstaad, Switzerland, and highlight eco-conscious accommodations that align with this growing movement.
The Rise of Coolcations
The term Coolcation is a blend of "cool" and "vacation," encapsulating the idea of choosing destinations that offer cooler temperatures during the summer months. This trend has gained momentum as regions like Southern Europe experience record-breaking heatwaves, prompting travelers to seek more temperate locales.
According to a report by Forbes, destinations such as Iceland, Finland, and Canada have seen a surge in interest from travelers looking to escape the heat. These regions offer not only cooler climates but also unique cultural experiences, stunning natural landscapes, and opportunities for sustainable travel.
Why Coolcations Are Gaining Popularity in 2025
The summer of 2025 has already recorded multiple climate anomalies, with Southern Europe and parts of the U.S. experiencing extreme heatwaves exceeding 40°C (104°F). As a result, traditional summer vacation destinations such as Spain, Italy, and Greece are becoming less appealing to tourists seeking comfort, safety, and relaxation. In response, the travel trend known as Coolcations—vacations to destinations with milder summer temperatures—is gaining rapid popularity.
This shift in travel behavior is being driven by both climate anxiety and practicality. Travelers are now prioritizing destinations where they can avoid heat-related stress, health risks, and overcrowded beach resorts. According to data from booking platforms, searches for vacations in cooler regions like Scandinavia, the Canadian Rockies, and the Swiss Alps have increased by over 40% compared to last year. Additionally, digital nomads and eco-conscious tourists are aligning their travel plans with sustainability goals, seeking places where they can reduce their carbon footprint while enjoying refreshing weather and nature-based experiences.
Coolcations are not just a trend—they represent a broader change in how people are redefining summer leisure. With travelers more informed about climate issues and health impacts, 2025 is shaping up to be the tipping point for climate-driven tourism choices.
Top Cool Climate Travel Destinations
As Coolcations become more mainstream, a number of countries and regions have emerged as top choices for travelers escaping the heat. These destinations not only offer comfortable summer temperatures but also rich cultural experiences and unspoiled natural landscapes.
1. Iceland – With average summer highs around 13–15°C (55–59°F), Iceland is ideal for visitors looking to explore volcanic terrain, glaciers, and geothermal spas without breaking a sweat. Cities like Reykjavik offer modern amenities, while rural areas provide incredible eco-tourism opportunities.
2. Finland – Known for its serene lakes, lush forests, and the phenomenon of the Midnight Sun, Finland offers a tranquil escape. Lapland, in particular, is gaining attention as a summer alternative to the overly warm south of Europe, offering everything from reindeer safaris to wellness retreats.
3. Canada – The provinces of British Columbia and Alberta—especially areas like Banff and Whistler—are attracting Coolcationers with their alpine lakes, mountain trails, and mild, dry summers. Vancouver and Montreal are also becoming eco-friendly urban destinations with cooler summer temps.
4. Gstaad, Switzerland – Traditionally a winter destination, Gstaad is now thriving in summer thanks to its cooler weather, luxury eco-hotels, and cultural festivals. Its appeal is growing especially among travelers who want a blend of sustainability, alpine scenery, and exclusivity.
5. Scotland – Offering rugged coastlines, medieval castles, and a summer average temperature of around 17°C (63°F), Scotland is becoming a favorite for those who want both history and respite from heat.
These destinations are not just cool in temperature—they’re cool in culture, sustainability, and traveler experience.
Sustainable Luxury: The Alpina Gstaad Example
One of the most compelling examples of how Coolcations intersect with sustainable travel is The Alpina Gstaad, a five-star luxury hotel in the Swiss Alps. While Gstaad has long been associated with winter sports and alpine chic, The Alpina has helped redefine the area as a year-round destination by promoting environmentally conscious summer tourism.
The Alpina Gstaad operates with a deeply rooted commitment to sustainability, blending high-end hospitality with eco-conscious practices. The hotel has earned the prestigious EarthCheck Gold Certification—a mark of its excellence in reducing energy consumption, water use, and carbon emissions. Among its sustainable features are a geothermal energy system, solar panels, and an organic garden that supplies fresh produce to its Michelin-starred restaurant, Sommet.
What sets The Alpina apart is its ability to offer luxury without compromise. Guests enjoy panoramic mountain views, holistic spa treatments, and curated outdoor adventures like e-biking and forest bathing—all while supporting a property that invests in biodiversity, local community programs, and responsible sourcing.
As more travelers seek destinations that align with their values, The Alpina Gstaad offers a blueprint for sustainable luxury—showing that comfort, climate-consciousness, and cultural richness can coexist beautifully.
Sustainable Accommodations: The Alpina Gstaad
The Alpina Gstaad stands out as a premier example of eco-friendly luxury. The hotel has been recognized for its commitment to sustainability, earning the EarthCheck Gold Certification for three consecutive years.
Key sustainable practices at The Alpina Gstaad include:
- Local Sourcing: The hotel's culinary offerings emphasize locally sourced ingredients, reducing food miles and supporting regional producers.
- Energy Efficiency: The property utilizes energy-efficient systems, including LED lighting and motion-sensor controls, to minimize energy consumption.
- Water Conservation: Measures such as water-efficient fixtures and rainwater harvesting systems contribute to the hotel's water conservation efforts.
- Waste Reduction: The Alpina Gstaad implements comprehensive waste management strategies, including composting and recycling programs.
These initiatives not only reduce the hotel's environmental footprint but also provide guests with an opportunity to experience luxury travel that aligns with their values.
Other Coolcation Destinations
Beyond Gstaad, several other destinations have become popular among travelers seeking cooler climates:
- Iceland: Known for its geothermal landscapes, glaciers, and the Northern Lights, Iceland offers a unique and cool summer experience.
- Finland: With its vast forests, pristine lakes, and the chance to witness the Midnight Sun, Finland provides a tranquil retreat.
- Canada: Regions like British Columbia and the Canadian Rockies offer breathtaking scenery and cooler temperatures during the summer months.
These destinations not only provide relief from the heat but also offer opportunities for sustainable travel, with many accommodations and activities emphasizing environmental responsibility.
Embracing Sustainable Travel
The Coolcation trend underscores a broader shift towards sustainable travel practices. Travelers are increasingly considering the environmental impact of their vacations, opting for destinations and accommodations that prioritize sustainability.
To align with this movement, consider the following tips:
- Choose Eco-Friendly Accommodations: Look for hotels and resorts that have received sustainability certifications and implement green practices.
- Support Local Businesses: Engage in activities and dine at establishments that support the local economy and promote sustainable practices.
- Minimize Carbon Footprint: Opt for modes of transportation that have a lower environmental impact, such as trains or electric vehicles.
By making conscious choices, travelers can enjoy their Coolcations while contributing to the preservation of the destinations they visit.
Conclusion
The rise of Coolcations reflects a growing awareness among travelers about the need to adapt to changing climate conditions. By choosing destinations with cooler climates and supporting sustainable practices, individuals can enjoy enriching travel experiences that align with their values. Gstaad, Switzerland, with its blend of natural beauty and commitment to sustainability, serves as a model for how luxury and eco-consciousness can coexist harmoniously. As the trend continues to gain momentum, Coolcations may well become the new standard for summer travel.
References
- "Does Your Summer Need a 'Coolcation'?" PopSugar.
URL: https://www.popsugar.com/travel/coolcation-destinations-49434552
- "Travelers Heading North For Summer Coolcations In Europe." Forbes.
URL: https://www.forbes.com/sites/alexledsom/2024/07/18/travelers-heading-north-for-summer-coolcations-in-europe/
- "Luxury Eco-Friendly Hotel, Switzerland | The Alpina Gstaad." The Alpina Gstaad.
URL: https://www.thealpinagstaad.ch/sustainability
- "21 Sustainable Steps At The Alpina Gstaad." IndigoEight.
URL: https://www.indigoeight.com/journal/21-sustainable-steps-at-the-alpina-gstaad
- "Slow Gstaad: Summer In The Swiss Alps Is A Snow-Free Dream." Forbes.
URL: https://www.forbes.com/sites/duncanmadden/2024/07/23/slow-gstaad-summer-in-the-swiss-alps-is-a-snow-free-dream/
"How Swiss Luxury Resorts Are Turning Wealthy Travelers Into Property Investors." Forbes.
URL: https://www.forbes.com/sites/forbes-global-properties/2025/02/19/how-swiss-luxury-resorts-are-turning-wealthy-travelers-into-property-investors/
Comments